Five Capabilities of Marketing Success
In order to be successful, marketing must find and share high-quality leads, tie campaigns to revenue, truly excel at building relationships and constantly coordinate with sales and service.
To satisfy these requirements, Cloud Sherpas’ CRM experts use our industry benchmarking tools and step-by-step guides to help marketing master the 5 essential competencies:
- Marketing Strategy
- Campaign Management
- Lead Management
- Event Management
- Marketing Measurement
Marketing StrategyCloud Sherpas’ marketing strategy best practices: attract the best prospects through top-notch programs.
Campaign ManagementCloud Sherpas’ campaign management best practices: Turn prospects into customers with a clear call-to-action.
Lead ManagementCloud Sherpas’ lead management best practices: Qualify and route buyers to sales.
Event ManagementDon’t waste time chasing low-value accounts. Instead, help salespeople close more deals by attracting the right people at events. Connect with prospects to increase overall event attendance.
Marketing MeasurementDo you measure your marketing programs? Do you know when programs are on track? For years, organizations have struggled to measure what they’re doing, as well as the business payoff. Track program success and keep it on the right path.
Increased Business Results
While every organization’s marketing requirements will be unique, many face similar challenges. Cloud Sherpas has the expertise to help organizations with:
- Lead qualifying: Turn event and campaign contacts into high-quality leads
- Lead “selling:” Give sales the leads they require, and convince them of the quality
- Lead throughput: For inside and outside sales, leave no good lead behind
- Program results: Track leads to sales, new customers and revenue
- Marketing effectiveness: Maximize quality, coordination and results
How can we be of (cloud) service?
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