The Kids Are All Right
An effective Social Business strategy is rooted in a big-picture approach to explicitly addressing the changing landscape of interpersonal communications. It means adopting a more open, dynamic and collaborative organizational culture that leverages the business potential pent up in new technologies for social communications in order to identify and capitalize on valuable opportunities for increased productivity, creativity and employee-driven, innovation.
You must face inward to your employees and outward to your customers and partners and open yourself to a collaborative exchange of information and ideas in both channels, with increasing emphasis on transparency, user-generated content and a dynamic and an ongoing, dynamic process of information sharing and data gathering.
In other words, now is the time to embrace new enterprise technologies and internal practices that conform to the user expectations of your multi-generational workforce, who are already well-trained by popular social networking platforms to quickly and efficiently connect to one another — and helping them apply this knowledge to the process of connecting with colleagues and, most importantly, your customer.
Why Go Social?
- Connect, monitor and engage with customers, employees, and prospects using the very latest Web technologies for securely storing data, docs and discussions in a cross-platform accessible centralized location.
- Improve communication and transparency across your organization and build trust among your employees, customers and partners.
- Empower your employees with a measurable role in the decision-making process by providing an officiated means of information sharing.
- Leverage social networking technologies to maximize the efficiency and speed of internal communications for everything from HR-related news and updates to project notes and discussion.
- Increase the return on your marketing investments by fostering a more comprehensive and accurate understanding of your target customer’s attitudes and habits.